Here are some anonymised examples of the commercial services Alliance Strategy Consulting provides to our customers.
IP commercialisation
A client had accumulated a substantial IP portfolio, some of which was commercialised. They engaged Alliance to review their patents and research opportunities to monetise them. We investigated relevant industries, their value chains and the potential use cases for their technologies. Our report summarised the business models and partners which could deliver revenue growth.
Manufacturing cost reduction
Our client had developed a product which performed well, but they desired a greater gross margin. Alliance were asked to review the design and manufacturing methods to investigate cost reduction. We divided the product architecture into mechanical and electronic/electrical systems to assess the value of modules and major components. Our report outlined key opportunities for cost savings and price / performance improvements.
Technology spin-out
A client had invented a new technology which they wished to spin-out as a new business. They asked Alliance to investigate the commercial potential and help prepare for fund-raising. We worked with them to define the ‘Jobs To Be Done’ for the product concept and discuss how these might drive market adoption. Our report included an analysis of the customers’ economics and their product’s value compared to alternative solutions. We also provided some tips on how to pitch the idea to investors.
Patent to prototype
A client had invented a product concept for a large, growing market. Alliance were asked to help develop this into a prototype which demonstrated the potential of their future product. We helped them hire and onboard engineering staff. Together, we researched the IP landscape and investigated design options before choosing an architecture for their prototype. We also helped them fine-tune their pitch deck and prepare for raising investment.
Spin-out partnerships
An academic spin-out was seeking a corporate partner to commercialize their technology. They asked Alliance to review the partner’s draft proposal and suggest a way forward. We researched the relevant industries to understand their value chain, the client’s commercial position and their technical advantages. We reviewed the relevant documents and advised on how to maximise the value created and captured through negotiation with the prospective partner.
Scale-up strategies
Our client had begun earning revenue through projects and sought mentoring on strategies for further growth. We provided support to help them reflect on their strategic options and their pros and cons. We discussed the resources and activities required and how hiring and outsourcing could help fulfil these needs. We advised on approaches for finding candidates and negotiating job offers.
Product architectures
A startup client had secured IP for an innovative concept in an emerging market. They needed help identifying the best approach to develop their product. We reviewed possible design architectures and wrote a clearly defined brief for potential development partners to quote from. Our report summarised the options available with their relative strengths and risks.